aussieBum
While working at aussieBum, I managed the brand’s entire marketing output—from developing concepts and imagery for product launches to maintaining the website and social media channels.
My role included:
Developing marketing concepts to showcase new releases and boost brand awareness
Lighting and photographing models in aussieBum’s in-house studio
Retouching images for campaigns
Designing and distributing email marketing campaigns
Creating assets for social media campaigns
Party’s on!
In the lead-up to Mardi Gras, I organised a branded activation at The Beresford in Sydney for aussieBum.
The event featured aussieBum models interacting with guests, giving away exclusive merchandise, and helping drive excitement around the brand.
We also ran an Instagram competition encouraging attendees to post their most creative aussieBum tag, which helped amplify social reach and build strong momentum before the party even began.
The night drew an impressive crowd, delivering high brand visibility and strong engagement both onsite and across social channels in the days following the event.
