Shaun Micallef's Origin Odyssey

Secondary Key Art for the SBS show Shaun Micallef’s Origin Odyssey

 

While working on the marketing campaign for Shaun Micallef’s Origin Odyssey, I created the secondary key art featured across various online, print, and outdoor placements.

Initially, we anticipated that Shaun would be unavailable for a pre-campaign shoot, so we developed three teaser videos using the concept of listening to his outgoing voicemail while he was away filming the show.

Each teaser slowly pans over Shaun’s desk, which is filled with hidden clues and hints about the upcoming season. To bring this concept to life, I created a previs video to communicate the vision, then art-directed the shoot, designing elements like fake book covers and a framed magazine cover that holds a prominent place on his desk.