Russell Investments - GoalTracker
Russell Investments was launching a brand new platform GoalTracker to help its customers take control of their super and wanted to create a hype video to generate some excitement.
The big idea was that after using GoalTracker their future “life after work”, which up until that point was a blurry image that they couldn’t yet see, became clear and was to be seen superimposed on the body of each of the four people in the video.
Each person was filmed on green screen, and then composited both in the “cloudy unsure image” and then later with the image appearing inside them. These were then integrated with other motion graphics etc. to bring the video to life.