Tour de France ‘23

 
 

For the Tour de France we created a huge number of videos to help attract viewers to this huge event. This included launching the ‘Home Of Cycling’, a portal where viewers could catch up on everything cycling related that SBS had to offer.

To bring this to life in motion I created a design system to showcase all the content on offer.

 
 
 

We also created some fun videos for social which highlighted the Superhuman strength of the cyclists.